Business Growth: Being Extraordinary

Extraordinary things only happen to extraordinary people.
– Reepicheep

Reepicheep from NarniaI had the opportunity to watch the third installment in the Narnia series with our 8-year-old granddaughter recently. Reepicheep is the mouse character pictured at the right. At one point in the story, he says to Eustace that extraordinary things only happen to extraordinary people.

I firmly believe that Reepicheep is right, and I’ll let you in on a little secret. I see this in the people I meet every day. Your story is phenomenal. You’ve done some remarkable things.

You see, I think that we are all extraordinary people, without exception. If you think you are common, ordinary, and not worthy to be called extraordinary, I hope you will read on and consider my argument as to why you are, truly, extraordinary and why you should use this to guide your business tactics.

Right now, today, are you where you thought you’d be when you graduated from high school? College? Discharged or retired from the military? From my conversations with many of you and my personal experiences, we have all made choices during our lives that have brought us to this point. These choices and the resulting experiences are what makes you extraordinary. There is no duplicate of you. You are the only one who has your unique combination of life experiences and personality. This gives you a unique perspective that you should use to your advantage.

How can you use your perspective to your advantage? By designing business tactics customized to take advantage of your experiences. This might require some introspection on your part, but it will be worth it if the exercise moves you toward the outcome you want.

We all know we have to be different from our competition. What makes you extraordinary is what will serve you as your differentiator from your competition. Sometimes, our differentiator is so different from our competition that we have difficulty believing that we can be successful. If you are in doubt, step back and analyze everything – your feelings (including your doubts), the true reality of the situation, and how your experiences will make you the better option for your target market.

It’s a well-known fact that YOU are the biggest impediment to your success. You’re wasting precious time. You have to get on with being extraordinary.

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