Business Growth: Brand Development

Your brand is your reputation

In the fall of 2011, we bought a Kenmore washer. We didn’t hesitate because we knew from many years of experience that Kenmore is a reliable brand and we would get many years of laundry done with that washer.

Wrong! That Kenmore is now dead 2 years later, almost to the day. We’re replacing it with a GE we purchased from another retailer, and we won’t go near a Kenmore again. For us, the entire Kenmore brand is now off limits.

In the steps of brand development, the decision makers at Kenmore have made a mistake. They’ve trashed the brand they spent decades developing, and they are going to have a very difficult time re-establishing the brand in the future (assuming they get the chance to rebuild it).

Your brand is your reputation. Whether your business is a small one-person shop or a big corporation, your brand can be developed to bring in new business and to up-sell to existing customers.

Think of your company brand and where it ranks it in these descriptions for the group of people you do business with:

  1. Awareness: I heard of that brand
  2. Preference: I like it
  3. Desire: I need it
  4. Urgency: I have to own it
  5. Purchase: I’ll buy
  6. Evangelism: I’m glad I own it and you would be, too

The key to business growth is to nurture a group of people who are at each step in the brand awareness process.

Your goal is to develop a group of people at the Evangelism level because this is where the strongest referrals come from. This may mean that you need to take some steps to shift your focus away from the Purchase level where so many businesses stop. Business growth and brand growth take place at the Evangelism level at the highest profit levels. To take your business and your brand to the next level, contact me today so we can get started.

Business Strategy: Focus using time chunking

Focus using time chunkingFocus: a time allocation issue
I’ve tried the serious and intense time management stuff. I’ve managed my time in 15 minute increments. I’ve kept a list of tasks and projects. I’ve worked on one of those tasks or projects at a time and used my timer to keep myself on my schedule.  My outcomes?

  • Stressed because I could not keep to my schedule
  • Tasks not completed because of interruptions

My focus strategy: I chunk my time
Chunking works for me and it might work for you. When you chunk your time, you step away from your task list and instead first look at how your week and days flow. I only chunk the current week. Here’s how I look at my time chunks:

  • Work week
  • Work day
  • Morning
  • Afternoon

With my calendar handy, I next look at my scheduled meetings, coaching clients, lunch appointments, and networking sessions. I now understand when I’m going to be in the office and when I will have a chunk of time.

The quality of a chunk of time is definitely worth your consideration. If you spend your first hour putting out fires, acknowledge this, allow for it in your chunking by scheduling it in that time slot. Putting out fires is important work!

Once you understand your time chunks for the week, go to your task list to fit your tasks into your time chunks. Be true to your plan if at all possible. I give you permission to reassign your tasks to another time chunk because we all know time chunks can change between Monday and Friday.

My hint: I acknowledge the completion of a task by highlighting it in yellow rather than crossing it off my list. I prefer the color to show my success.

The ROI of focus
While the term Return on Investment (ROI) is often used in financial areas, it applies here to the benefits I get when I chunk my time:

  • Feel more in control and successful at completing tasks
  • Complete more tasks than I do when I don’t chunk my time and respect my time chunking
  • Operate more efficiently and cost-effectively

Would you like to talk about time chunking and how it can work for you? Give me a call today at 910-215-0077. I look forward to our conversation!

DISC Index: 3 Reasons to Use This Now

You...with DISC Index!Picture yourself engaged in a conversation with a client or co-worker. Unlike your previous conversations, this one is going smoothly. All signs of your prior state of conflict are gone. You speak, the person responds, you successfully deliver your message, check for understanding, know you’ve been understood.

You feel an immense sense of relief afterwards. You’ve never felt so in control of a conversation with this person. You’ve been empowered. You are satisfied. You’ve moved to a new level in your communications skills.

Sound like a dream that can never come true? Nope. You’ve used the DISC Index to understand yourself and you’ve gained the ability to understand others and address them in their style. This is a key to success in communications.

You need to speak to people in their style. Just as you want to be addressed in your style, so they want to be addressed in their style. Is this tricking the other person? Heck no. It’s being ultimately respectful of them. And it’s a true win-win situation.

The DISC Index is used for communications. Here are 3 reasons you need to complete the DISC Index now:

  1. Understand what’s causing you problems and how to work through them
  2. Reduce stress because you communicate with meaning
  3. Focus clarity develops because you remove the emotional entanglement that happens with poor communications

A couple of sayings come to mind, and I think this one works here: You can never know too much about yourself. Call or email me right now to get the DISC Index.